This film tells the story of the rise and fall of the iconic BlackBerry smartphone, and its battle against the iPhone. The movie reveals the behind-the-scenes of the telecommunications and technology business and explains how quickly a business can rise and fall. One mistake, arrogant attachment to technology, the inability to compete in a timely manner, and the failure to reach agreements with mobile operators led to nearly 50 percent of the U.S. smartphone market falling to zero, costing billions of dollars per year.