Although Pop Art embodied a visual dialogue with mass culture, consumerism and the power of the media on the global art scene, the movement is still strategically untapped in Lithuania. The current mutations of mass culture, the dominance of digital platforms and the processes of globalisation create new conditions for critical dialogue. In Lithuania, where "real" art is treated as an elitist and conceptual activity, pop art aesthetics could become a great tool for irony, sarcasm and self-reflection of society. Curators Simona Skaisgirė and Ignas Kazakevičius argue that pop art stylistics and ideas are a magnifying glass through which one can look at how and why new identities are being formed, from the "I" of social networks to the role of the "living" human being in modern society. Pop art, which has already become traditional as an artistic movement in the USA in the 1960s, gave a powerful impulse to the emergence not only of Fluxus, but also of other artistic currents that imitated, inspired, polemicised, contradicted, and satirized Pop art. We believe that the pop art current has been flowing uninterruptedly through the art field for all these decades up to the present day, transforming itself into a very interesting phenomenon, which actualizes our current situation: neo-pop art. Today's Pop Art is a dynamic and vibrant artistic field, with a variety of artistic shades, inventive use of the social and technological aspects of culture that shape this creative movement and visual language. Pop Art is constantly looking for new ways to reflect the complexities and paradoxes of the contemporary world, and proposes to look at them with "unabashedly open eyes". The exhibition will be on view at Kunstkamera Gallery (Ligoninės str. 4, Vilnius) until 8 March.