new generation technology strategist, international fashion technology expert, visionary. As the founder of Storyfounders, a forward-thinking agency, she works on innovation, future trends and technology. Odeta focuses most of her attention on future user analysis, digital culture research and engaging next-generation technologies - she helps businesses implement digital transformation projects, advises on digital innovations, changes in customer behavior, interactive digital experiences that dictate the future (augmented reality, metauniverse, avatars, virtual spaces, etc.) issues.
